For Brands

Launch a UK telehealth brand without building one.

End-to-end white-label for UK brands with no clinical infrastructure. PExpo provides every layer (clinicians, intake, e-prescribing, pharmacy fulfilment, patient portal) under your brand. You focus on growth.

How it works

From idea to live UK brand in weeks.

PExpo runs every layer of UK telehealth under your name; you bring the brand and the audience.

  • 01
    Our UK prescriber network, your brandGMC/GPhC/NMC-registered clinicians across the UK. Asynchronous questionnaire-led consultations as standard.
  • 02
    Drag-and-drop questionnairesBuild your clinical intake with conditional logic, red flags and routing. No developers required.
  • 03
    Pharmacy fulfilment across UK, US and EUCommercial, compounded and specialist medications shipped to patient doors across UK, US and EU.
  • 04
    Branded portal & checkoutYour colours, domain, copy. Patient signs up on yourbrand.co.uk, never sees ours.
  • 05
    Marketing & lifecycle readyPlug into Customer.io, Meta, Google, Segment from day one.
Talk to white-label sales →
brand-portal.pexpo.co.uk / launches
UK white-label brands powered by PExpo
Brand
Category
Status
Mayfair Clinic
Aesthetic
Live
Friend of Dorothy
LGBTQ+ wellness
Live
Harley Medics
Premium GP
Live
My London Pharmacy
Clinician-led
Live
Farmeci
Specialist
Live
[Your Brand]
In setup
Onboarding
Mayfair Clinic
Aesthetic · UK
Friend of Dorothy
LGBTQ+ · UK
Farmeci
Specialist · UK
+ Your brand
Launch in weeks
Live on PExpo

Brands already shipping.

A snapshot of UK white-label brands running entirely on PExpo infrastructure. Your brand next.

Cosmetic / Aesthetic
Mayfair Clinic
Live
LGBTQ+ Wellness
Friend of Dorothy
Live
Premium GP Services
Harley Medics
Live
Clinician-led
My London Pharmacy
Live
Specialist Clinician
Farmeci
Live
Your Brand
+ Launch yours
Launch in weeks
Build vs partner

Why brands choose PExpo.

What it really costs to build the same thing in-house, versus plugging into our infrastructure.

Build it yourselfPExpo
Time to launch6–12 months3–6 weeks
Upfront cost£300k–£500kA fraction of that
Regulatory burdenYou own GPhC, MHRA, CQCWe carry the regs
InfrastructureBuild prescriber network, pharmacy, portal, paymentsAll included
RiskFounder-personal, brand-betShared with a regulated operator
What you own vs what we run

Your brand. Our engine.

You own

Brand & relationship

  • Brand identity, domain, copy and creative
  • Patient acquisition and retention
  • Patient data and primary relationship
  • Pricing and product positioning
  • Marketing channels and lifecycle
We run

The infrastructure

  • UK prescriber network with clinical governance
  • Clinical intake, e-prescribing and audit trail
  • Pharmacy fulfilment (commercial & compounded)
  • Branded patient portal on your domain
  • Payments, refunds and dispatch operations
New: in beta

An iPhone and Android app for your brand.

Your patients get an app as well as your website. They download PExpo Health from the App Store or Google Play, choose your brand once, and from then on it is your app: your name, logo, colours and home screen icon. Nothing to build, no developer account to run and no app review of your own.

What your patients get

Your brand in their pocket

  • Your icon on their home screen, your look throughout
  • Face ID, Touch ID or fingerprint unlock, no password to remember
  • Notifications for orders, deliveries and messages from your team
  • Links in your emails open straight in the app
  • Reorders, messages, results and appointments in one place
What we run

The app and the stores

  • Publishing and updates on the App Store and Google Play
  • Apple and Google health app rules, handled by PExpo
  • Notifications in neutral words, never the medicine or condition
  • Your website and app stay in step: one set of products and prices
  • Switched on per brand when you are ready

The app is in beta with selected brands. Ask us to switch it on for yours.

Join the app beta →
US & international brands

Expanding into the UK from abroad?

For US and international telehealth operators, the UK is the one major English-speaking market with a single national regulatory stack: no per-state licensure. PExpo carries the regulated layer (UK prescribers, GPhC-registered dispensing, branded portal) so you launch with your brand and funnel, not a 12-month build. EU expansion runs on the same platform through our EU entity, PEXPO EU OÜ.

US conceptUK equivalentWho carries it on PExpo
State medical boardsGMC-registered UK prescribersPExpo prescriber network
State pharmacy boardsGPhC-registered pharmacyPExpo dispensing
HIPAAUK GDPR · DPA 2018 · ICOShared under a signed DPA
FDAMHRA medicines regulationPExpo carries the regs
FTC ad rulesASA CAP Code · MHRA ad rulesCompliance guidance included
Read the US → UK market-entry playbook →
FAQ

Brand questions, answered.

Can I bring my own pharmacy?
No. White-label brands dispense through the PExpo pharmacy network: GPhC-registered pharmacies already connected to our prescribing, stock, labelling and courier tracking, so every prescription stays in one audited flow. Your brand leads the patient experience, and the dispensing pharmacy's registration is shown on your site as the GPhC requires.
Who owns the patient data?
You do. The Controller is your brand entity; we operate as Processor under a signed DPA. You can export, delete or migrate the data at any time.
What does the white-label look like?
Your brand, your domain, your copy. The patient signs up on yourbrand.co.uk, sees your portal, gets your-branded packaging. PExpo isn't visible at any point in the patient flow.
How long does launch take?
3–6 weeks from kick-off to live brand. Depends on questionnaire complexity, brand asset readiness and regulatory category.
Do you handle CQC registration?
Where required, yes. For clinical activities under your name we advise on the CQC route, and our partner clinical group can act as the responsible body. Specific to your model.
We're a US telehealth company. Can we launch in the UK on PExpo?
Yes, that's a core use case. You keep your brand, funnel and patient relationship; PExpo provides UK-registered prescribers, GPhC-compliant dispensing and a branded portal on your UK domain. No per-state licensure exists in the UK: one national framework, learned once. Typical launch is weeks, not the 9–18 months a self-build takes.
Can we expand to the EU on the same platform?
Yes. PExpo operates EU infrastructure under its EU entity (PEXPO EU OÜ, Estonia), so a UK launch and later EU expansion sit on one contract and one platform rather than separate vendor stacks.
What if I want to add new product categories?
If it's within our existing scope (weight management, HRT, men's/women's health, dermatology, sexual health, etc.) we can light it up quickly. New categories go through our clinical governance review first.
How PExpo compares

PExpo vs building it yourself.

Launching a UK telehealth brand from scratch versus plugging into existing white-label infrastructure.

Building it yourselfPExpo
Time to launch9–18 months3–6 weeks
Upfront capital£200k–£500k+A fraction of that
Prescriber networkRecruit independently (6–9 months)Included
Regulatory burdenYou own GPhC, MHRA, CQC, ICOPExpo carries the regs
Compounded specialsSeparate MHRA Specials licensingIncluded
Branded patient portalEngineer from scratchOn your domain in days
Brand owns patient dataYesYes (Controller)
Multi-region ready (UK · US · EU)3 separate buildsOne platform
Facts you can check

Don't take our word for it. Check.

No anonymous quotes. Every line below links to a public record or a live service you can look at yourself.

Companies House

Pharmaexpo Ltd

Registered in England and Wales, company number 12993595. Registered office in Chiswick, London.

View the public record → Live on PExpo

Farmeci and My London Pharmacy

UK pharmacy brands selling PExpo Diagnostics home blood test kits today. Visit their sites and see the patient side for yourself.

Read the Farmeci case study → How we think

180+ operator guides

Plain-English notes on UK pharmacy regulation, telehealth launches and dispensing operations, written for people running the business.

Browse the blog →

Using PExpo already? We'd love a quote we can name and link to. Email hello@pexpo.co.uk.

Ready to switch on

Blood testing, TRT, HRT and supplements, under your name.

Connected to national UK laboratory partners: home finger-prick kits, Tasso+, nurse home visits and partner clinic draws, reviewed by a clinician before release, with complete testosterone and menopause services built on top, and white-label supplements made and labelled in the UK for your shop.

Blood testingFour ways to take blood, results in your brand, abnormal results escalated to your team. TRT clinicsQuestionnaire, two diagnosis tests, consultation, prescribing, dispensing and monitoring. HRT clinicsMenopause consultations, HRT prescribing and dispensing, reviews and hormone blood tests. SupplementsYour own supplement range under your label, made in the UK, from 10 per product.
Ready when you are

Book a discovery call.

We'll walk you through the prescriber network, fulfilment options, branded portal setup and launch timeline.

Talk to white-label sales → See pricing
Brand launch playbook

Launch and scale guides for UK telehealth brands

How to launch, position, and scale a UK telehealth brand on the white-label stack: category-specific launch guides plus regulatory and growth deep-dives.

Browse all posts →