What does PExpo's white-label model include?

PExpo's white-label model includes every layer of a telehealth brand: a UK prescriber network with clinical governance, a drag-and-drop clinical intake builder, pharmacy fulfilment (commercial and compounded), a branded patient portal on your own domain, payment processing, and pre-integrated marketing and lifecycle tooling. The brand owns the patient relationship; PExpo runs the infrastructure.

What does white-label actually look like to the patient?

The patient signs up on yourbrand.co.uk, sees your portal, your colours, your copy and your-branded packaging. PExpo is not visible at any point in the patient flow.

What about ASA, CAP and MHRA marketing rules?

PExpo's clinical governance team reviews intake content and marketing claims against MHRA distance-selling rules, the MHRA Blue Guide, and CAP Code Rule 12. Prescription-only medicines cannot be advertised directly to the UK public; prescriber-led copy is the compliant pattern.

What categories does PExpo support?

PExpo supports weight management (including compounded and commercial GLP-1s), HRT, men's health, women's health, dermatology, sexual health, mental health and ADHD. New categories go through a clinical governance review before launch.

How is PExpo priced for brands?

White-label pricing is custom, based on volume, fulfilment mix, prescriber utilisation and any custom development. The commercial structure is typically hybrid (small monthly platform fee plus per-order dispensing fee) or margin share (15–35% of medication revenue), depending on the brand's stage.

Can I expand from the UK into US and EU on the same platform?

Yes. PExpo operates across the UK, US and EU under their respective national regulatory frameworks. Multi-region expansion can be planned on the same underlying contract.

For Brands — White-Label Telehealth

Q: How long does it take to launch a brand on PExpo?

Typical launch from contract signing to live brand is 3 to 6 weeks, depending on questionnaire complexity, brand asset readiness and regulatory category. The equivalent DIY build typically takes 9 to 18 months and £200k–£500k of upfront capital.

Q: Who owns the patient data?

The brand does. The Controller is the brand entity; PExpo operates as Processor under a signed Data Processing Agreement (DPA). Patient data is exportable and portable at any time under UK GDPR Article 20.

Q: Can I bring my own pharmacy?

Yes. PExpo can integrate a partner pharmacy into the brand flow if one already exists. Most brands use PExpo's own GPhC-registered dispensing for simplicity, but it is not required.

Q: Do you handle CQC registration?

Where required, PExpo advises on the CQC route, and our partner clinical group can act as the registered responsible body for clinical activities under the brand. The specific path depends on your service architecture.

From idea to live UK brand in weeks.

PExpo runs every layer of UK telehealth under your name — you bring the brand and the audience.

Our UK prescriber network, your brandGMC/GPhC/NMC-registered clinicians across the UK. Asynchronous questionnaire-led consultations as standard.

Drag-and-drop questionnairesBuild your clinical intake with conditional logic, red flags and routing — no developers required.

Pharmacy fulfilment across UK, US and EUCommercial, compounded and specialist medications shipped to patient doors across UK, US and EU.

Branded portal & checkoutYour colours, domain, copy. Patient signs up on yourbrand.co.uk — never sees ours.

Marketing & lifecycle readyPlug into Customer.io, Klaviyo, Meta, Google, Segment from day one.

Talk to white-label sales →

Brands already shipping.

A snapshot of UK white-label brands running entirely on PExpo infrastructure. Your brand next.

Cosmetic / Aesthetic

Mayfair Clinic

Live

LGBTQ+ Wellness

Friend of Dorothy

Live

Premium GP Services

Harley Medics

Live

Clinician-led

My London Pharmacy

Live

Specialist Clinician

Farmeci

Live

Your Brand

+ Launch yours

Launch in weeks

Why brands choose PExpo.

What it really costs to build the same thing in-house — versus plugging into our infrastructure.

	Build it yourself	PExpo
Time to launch	6–12 months	3–6 weeks
Upfront cost	£300k–£500k	£0 setup
Regulatory burden	You own GPhC, MHRA, CQC	We carry the regs
Infrastructure	Build prescriber network, pharmacy, portal, payments	All included
Risk	Founder-personal, brand-bet	Shared with a regulated operator

Your brand. Our engine.

You own

Brand & relationship

Brand identity, domain, copy and creative
Patient acquisition and retention
Patient data and primary relationship
Pricing and product positioning
Marketing channels and lifecycle

We run

The infrastructure

UK prescriber network with clinical governance
Clinical intake, e-prescribing and audit trail
Pharmacy fulfilment — commercial & compounded
Branded patient portal on your domain
Payments, refunds and dispatch operations

Brand questions, answered.

Can I bring my own pharmacy?

Yes. We can integrate a partner pharmacy into the PExpo flow if you already have one. Most brands use our own dispensing for simplicity — not required.

Who owns the patient data?

You do. The Controller is your brand entity; we operate as Processor under a signed DPA. You can export, delete or migrate the data at any time.

What does the white-label look like?

Your brand, your domain, your copy. The patient signs up on yourbrand.co.uk, sees your portal, gets your-branded packaging. PExpo isn't visible at any point in the patient flow.

How long does launch take?

3–6 weeks from kick-off to live brand. Depends on questionnaire complexity, brand asset readiness and regulatory category.

Do you handle CQC registration?

Where required, yes — for clinical activities under your name we advise on the CQC route, and our partner clinical group can act as the responsible body. Specific to your model.

What if I want to add new product categories?

If it's within our existing scope (weight management, HRT, men's/women's health, dermatology, sexual health, etc.) we can light it up quickly. New categories go through our clinical governance review first.

PExpo vs building it yourself.

Launching a UK telehealth brand from scratch versus plugging into existing white-label infrastructure.

	Building it yourself	PExpo
Time to launch	9–18 months	3–6 weeks
Upfront capital	£200k–£500k+	£0 setup
Prescriber network	Recruit independently (6–9 months)	Included
Regulatory burden	You own GPhC, MHRA, CQC, ICO	PExpo carries the regs
Compounded specials	Separate MHRA Specials licensing	Included
Branded patient portal	Engineer from scratch	On your domain in days
Brand owns patient data	Yes	Yes — Controller
Multi-region ready (UK · US · EU)	3 separate builds	One platform

★★★★★

"PExpo gave us the infrastructure and confidence to scale without building it ourselves. Clinical workflows, dispatch, audit trail — all handled."

Yousef Y.

Superintendent Pharmacist · UK (GPhC 2218268)

★★★★★

"We were spending half our admin time chasing prescriptions and dispatch updates. PExpo collapsed that into one dashboard. Same-day dispatch went from 60% to 91% in six weeks."

Aisha R.

Clinical Director, private GP group · West London

★★★★★

"I had a concept, a Shopify store, and zero clinical infrastructure. PExpo gave us prescribers, fulfilment, and a branded patient portal in under three weeks. We've shipped 1,400 patients in our first quarter."

James W.

Founder · UK weight-management brand

★★★★★

"Onboarding was three minutes. The admin fee model means we're never chasing patient payments. Genuinely the easiest tech adoption we've ever done."

Priya S.

Practice Manager · Cotswolds family clinic

★★★★★

"We launched in 19 days. Three years ago that would have taken six months and £400k. The unit economics make sense from day one."

Marcus T.

Founder · London aesthetics brand

★★★★★

"I trust their dispensing because they're pharmacist-led, not VC-led. That distinction matters when your name is on the prescription."

Dr Helen K.

GP partner · North England practice

★★★★★

"Their reporting is what won us over. Cohort retention, dispatch SLAs, refund rates — all visible, all exportable. Most platforms hide the numbers; PExpo surfaces them."

Olivia M.

Head of Operations · UK HRT-focused brand

★★★★★

"Six clinics, one dashboard, one dispensing partner. Saves us four FTE worth of admin coordination."

Raj P.

Founder, multi-clinic operator · Midlands

★★★★★

"We tested three white-label platforms. PExpo was the only one that didn't try to own our patient relationship. Patient data is ours. Brand is ours. Engine is theirs."

Sophie L.

Brand Lead · UK men's health brand

★★★★★

"The clinical workflow respects the actual decision-making process. It's not a glorified order form pretending to be a clinical platform."

Dr Niamh B.

Prescriber · Glasgow weight-loss clinic